About Us

About Aura

Aura is a tech for good social enterprise. We are using technology to assist people towards the end of their life – to help them engage with loved ones, to leave a legacy and to prepare properly.

We are an impartial and independent organisation owned by over 300 small shareholders with a common passion and sense of purpose. Aura is a company with big ambitions – to become a movement for change and to open up the dialogue on death and dying. We are thought-leading, modern and contemporary.

Honesty, integrity and trust are at the heart of everything we do. We are a collaborative enterprise working with a large number of similar organisations to provide you with the very best advice and guidance.

Aura is fully committed to your privacy and security – your personal information is safe with us. We have invested in the latest and best security features and follow the highest level of data privacy practices.

Behind the Company

Aura was founded by Paul Jameson who was diagnosed with motor neurone disease, a terminal illness, in 2017. On top of the tidal wave of emotions it got him thinking. Am I prepared for death from a practical and emotional perspective? Have I said everything I want to those that I love? Do those closest to me know what I want to happen after I die, such as my funeral wishes? How will I leave messages to my loved ones? How will people remember me – I didn’t feel like my few social media profiles or a gravestone epitaph would leave a sufficient, tangible legacy.

Sure enough, I was surprised to see how widespead the problem was – the topic of death was on so many people’s minds, yet they didn’t talk about it which was leaving people and their families ill-prepared in so many ways.

It was at this moment that I felt compelled to do something. Aura is a platform that helps you celebrate life and manage death. It caters to the individual and all of those closest to them with features that give emotional and practical support. Facilitating conversations, leaving wishes and practical information, providing heartfelt messages and documenting a legacy in a safe, secure space are just some of the features Aura provides. 

“Aura is a reflection of my own personal wishes but it is also a bigger legacy to people in general. I want to encourage the debate about death within families and not shy away from it. Aura is designed to be wholly collaborative and with that in mind, there are now many people in the Aura family helping to breathe life into my vision. And maybe I might just be around long enough to see it happen.

In life, I’m a very positive person, I want to be the same in death.”

Paul Jameson, Founder

Who we’re working with

Our Vision

The best way to have a peaceful end of life is to prepare for it.
Manage End of Life Practicalities

Help your loved ones by passing on practical information on what happens when the time comes. Personal data security is our highest priority.

Leave a Legacy That You Control

Collaborate with those you’ve made memories with to build your life story. Control your tangible legacy and how you want to be remembered.

Feel Emotionally Prepared

Open up a dialogue around death with loved ones and feel liberated. Never leave anything unsaid - before and after you die.

Who is Aura for?
You

Aura has been designed to help you prepare your memories, important information and connect with loved ones before you die

Friends and Family

Aura is a collaborative platform and friends and family can contribute towards someone's Aura

The Team

Paul Jameson

CEO & Founder

Paul Jameson

CEO & Founder

Paul is the founder and CEO of Aura and has been living with a terminal illness Motor Neurone Disease since 2017. He has a wife Jess who has been a GP for more than 25 years and three children in their twenties.

Paul is passionate about the need and importance for preparing for end of life and leaving a lasting legacy. He feels this will give his life more meaning and he will die more at peace with himself.

Ben May

Technical Director

Ben May

Technical Director

Entrepreneur with experience in E-commerce businesses. Masters in Engineering Science Graduate from University of Oxford.

Dave Jameson

Marketing Director

Dave Jameson

Marketing Director

Marketing specialist with expertise in digital, content and social media strategy.

David Kirby

Board Advisor

David Kirby

Board Advisor

David comes from a background of both consulting and industry with over 25 years experience working in the IT and Consulting arena. He spent 16 years with Capgemini where he sat on the UK board and the European Management team. He then worked at Shell for a number of years sitting on the global IT executive board.

Matt Dunn

Commercial Director (Non-exec)

Matt Dunn

Commercial Director (Non-exec)

Matt has over 20 years experience in business consulting and was a COO in PWC and Capita. He’s outcome focused and has built and led numerous businesses successfully.  He works with a variety of organisations across the world from start–ups to FTSE 50 advising and driving change and supporting restructuring, integration and turnaround.  Matt’s core focus areas are helping businesses to grow profitability through increased income generation.