Aura was founded by Paul Jameson who was diagnosed with motor neurone disease, a terminal illness, in 2017. On top of the tidal wave of emotions it got him thinking. Am I prepared for death from a practical and emotional perspective? Have I said everything I want to those that I love? Do those closest to me know what I want to happen after I die, such as my funeral wishes? How will I leave messages to my loved ones? How will people remember me – I didn’t feel like my few social media profiles or a gravestone epitaph would leave a sufficient, tangible legacy.
Sure enough, I was surprised to see how widespead the problem was – the topic of death was on so many people’s minds, yet they didn’t talk about it which was leaving people and their families ill-prepared in so many ways.
It was at this moment that I felt compelled to do something. Aura is a platform that helps you celebrate life and manage death. It caters to the individual and all of those closest to them with features that give emotional and practical support. Facilitating conversations, leaving wishes and practical information, providing heartfelt messages and documenting a legacy in a safe, secure space are just some of the features Aura provides.
“Aura is a reflection of my own personal wishes but it is also a bigger legacy to people in general. I want to encourage the debate about death within families and not shy away from it. Aura is designed to be wholly collaborative and with that in mind, there are now many people in the Aura family helping to breathe life into my vision. And maybe I might just be around long enough to see it happen.
In life, I’m a very positive person, I want to be the same in death.”
Paul Jameson, Founder
Help your loved ones by passing on practical information on what happens when the time comes. Personal data security is our highest priority.
Collaborate with those you’ve made memories with to build your life story. Control your tangible legacy and how you want to be remembered.
Open up a dialogue around death with loved ones and feel liberated. Never leave anything unsaid - before and after you die.
Aura has been designed to help you prepare your memories, important information and connect with loved ones before you die
Aura is a collaborative platform and friends and family can contribute towards someone's Aura
Paul is the founder and CEO of Aura and has been living with a terminal illness Motor Neurone Disease since 2017. He has a wife Jess who has been a GP for more than 25 years and three children in their twenties.
Paul is passionate about the need and importance for preparing for end of life and leaving a lasting legacy. He feels this will give his life more meaning and he will die more at peace with himself.
Entrepreneur with experience in E-commerce businesses. Masters in Engineering Science Graduate from University of Oxford.
Marketing specialist with expertise in digital, content and social media strategy.
David comes from a background of both consulting and industry with over 25 years experience working in the IT and Consulting arena. He spent 16 years with Capgemini where he sat on the UK board and the European Management team. He then worked at Shell for a number of years sitting on the global IT executive board.
Matt has over 20 years experience in business consulting and was a COO in PWC and Capita. He’s outcome focused and has built and led numerous businesses successfully. He works with a variety of organisations across the world from start–ups to FTSE 50 advising and driving change and supporting restructuring, integration and turnaround. Matt’s core focus areas are helping businesses to grow profitability through increased income generation.